on how they got their names, logos and looks… their fascinating histories… things you never knew about our famous brands…
- The man with no advertising experience who created the most famous brand name in the world.
- Why Hershey Kisses are called Kisses
- What’s the best-selling cookie in the world?
- Why are M&Ms called M&Ms?
- The man who was honored for inventing nothing
- Why Ivory Soap floats
- Why the “Q” got into Q-Tips
- The advertising campaign that made women’s hair coloring respectable
- The odd reason why Budweiser beer got that name
- What’s e-mail spam got to do with Spam lunchmeat?
- The strange revolution that created a brand, and a state
- How Post-It notes were invented by a man in a church loft
- Why the inventor of the World Wide Web turned down billions
- The famous companies named after little girls
- David Buick couldn’t afford to buy a car named after him
- The high school boys who created a billion-dollar product & wound up in poverty
- What NASDAQ stands for
- The man who invented credit cards
- The bizarre connection between broccoli and James Bond
- Why all telephones in America were shut off on purpose one day
All for only $13.90 including shipping and handling
